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First yMedia Crew meeting of 2011!

Better late than never… Last night we had our first official meeting with the extended yMedia Crew – It was great to get everyone back together again, catching up with old friends, and welcoming new ones.

Many of us have had big changes/developments both professionally and personally over the past few months hence the quietness on the yMedia front. But the prize goes to (as if it was a Challenge itself) yMedia’s co-founder Pamela Minett and her partner Ivan Cruz – On behalf of the crew, would like to say a big CONGRATULATIONS on your beautiful baby girl, we can’t wait to meet Mika Cruz!

We’ll have a more comprehensive update out for you shortly with some key-dates to look forward to, but in the meantime there are a number of fantastic upcoming events and opportunities that we would like to share with our wider community before it’s too late.

NB: If you would like to connect with our community with any opportunities, jobs, events you have to offer – Simply fill out this form: http://bit.ly/yMediaOpportunities

The 2010 yMedia Awards Dinner

yMedia co-founder Adele shares her highlights of the awards evening.

Thursday, 19th August wrapped up the biggest and best year yet of the yMedia Challenge. Seeing the Floating Pavilion transformed into sparkling glasses, fairy lights, laughter and applause was pretty cool. Even cooler was observing the nervous anticipation of the participants – it almost felt like a warped version of the (digital, Kiwi, youth) Oscars.

MC Simon Pound guided everyone through the evening, obviously having done his research. It’s no easy feat to sum up the sweat, blood and tears that went into each project, in only a few sentences – but he smoothly introduced each team’s work.

What was really rewarding, was to see so many of those who had once been students participating in the Challenge, come back as agency mentors.

The funniest bits of the evening included the impromptu ‘thank-you’ speeches from the various winners (or the sheer horror they directed towards the microphone, and the speed at which they shyly, silently scurried offstage).

All in all, it was the ideal finale to a Challenge that produced some of yMedia’s best work yet. I gushed enough about Eddy, Jade, and the management team during my speech, but the Awards night, as well as the event in general, demonstrated how they have turned a new chapter in yMedia’s history.

Having been limited to watching from the sidelines this year, experiencing the Challenge only via my Macbook in London, it was fantastic and surreal to be able to meet participants in the flesh and experience the energy that comes from being in the room during Awards night. That energy is indescribable – I don’t think I was the only one in the room who felt very lucky to be part of something incredible.

“Small country, big voice”

yMedia Crew member Aurelie shares her impressions of the Microsoft Imagine Cup held on Friday the 31st of April:

As I stepped in the doors of Auckland University’s brand spanking new Owen G Glenn building, it became instantly clear to me that Microsoft does not do things by halves.

Running late, I was disappointed to find out I’d completely missed yMedia’s Change It event, but glad I made it just in time to catch the sense of the excitement in the air as hundreds of students and supporters gathered in the foyer.

As I listened in on all the animated conversations, I anticipated something great was about to happen. Soon enough, 7:00pm came ‘round and people began heading towards the auditorium.

I wasn’t sure what to expect, and had no idea what an event like this had in store. I’ve never been in a crowd of people with bang-bang sticks before, and I have to say it sure added to an already amping atmosphere!

The speakers all had one major message to put across, effectively summarised by Diane Holland’s catchy phrase: “Small country, big voice”. New Zealand has a knack for raising creative, open-minded people, and this is reflected in our great achievements in areas such as film and digital media.

New Zealanders can be proud of the fact that they are greatly over-represented in award-winning companies (such as Diane’s Massive Software) in the global arena because of their innovation.

When the teams began presenting their technological solutions to some of the world’s biggest problems, I was in complete awe. These were uni students. Solving the world’s problems! It was one of the most inspiring things I have seen in a long while.

From being told that as a New Zealander I have a myriad of opportunities available to me, to seeing some of the brightest young minds in the country grab hold of those very opportunities, I couldn’t help but wonder, what else is possible?

In the end, the winning team was OneBeep. Their solution? Going to the root of most of the world’s other problems, by contributing to the education of those most in need. Their system of transmitting digital files via radio waves will allow those lucky enough to have benefited from the One Laptop per Child campaign, to now receive up-to-date educational programmes directly to their desktop through a radio.

An amazing feat, which is sure to give New Zealand a very good chance at winning the world final of the Imagine Cup in Poland. It’s important to remember that we all have the potential to use our imagination to make a huge impact on the world. And thanks to endeavours such as the Imagine Cup and the yMedia Challenge, we can be inspired to think bigger than ourselves.

[Photo thanks to James Hancox, Photo for Charity]

yMedia Picnic working session in Cornwall Park - where our new brand was sparked!