Report: Workshop #03: Traditional Tricks for New Media
On Wednesday the 19th of May, communications consultant and social media commentator, Courtney Lambert, presented yMedia’s third workshop ‘Traditional tricks for new media’.
With an incredible knowledge of the media industry, Courtney shared her expertise in social media, focusing on the importance of maintaining an effective and personalised online presence.
Exploring the capabilities of online tools such as Twitter, Facebook, YouTube, Linked In, Mailchimp and blogs, Courtney shared suggestions on ensuring that not only are these tools utilized, but done so in an relevant, professional way that remains representative to your brand.
Although it is important to initialize an online presence, Courtney explained that it is crucial to do so in a meaningful way with an abundance of insider tips, including but not limited to the advice to:
- Use an appropriate representative for your brand online. Correct tone and use of language is crucial.
- Understand how your brand is perceived online. Become conscious of how accessible your online presence is to potential followers.
- Maintain an active and consistent online presence. Interactive and instant communication is a key advantage of new media.
For more information on Courtney Lambert and her take on social media, visit her blog at http://www.courtneylambert.co.nz.
