News & Events

yMedia and the Begreen B2P pen joined forces on Friday night to host the ‘Change It’ challenge.

Created as a pre-event to the incredible and inspiring Microsoft Imagine Cup National Finals, ‘Change It’ attracted over 200 talented people to fill the Auckland University Business School foyer.

Participants had a sneak peek into the ‘B2P’, a brand new pen that is not only innovative in design, but also lends a hand to the environment by being 89% constructed from recycled water bottles.

Using the B2P as inspiration, ‘Change It’ participants collaborated together in groups to discuss objects often disregarded as waste. They were then given 30 minutes to conceptualise on paper ways in which these objects could be reused to create a new or redesigned commodity product.

With incredible ideas being visualized, such as ‘self composting flower beds’ and ‘lawn-clipping bio-fuel’, participants completed the challenge with a great understanding of what organisations such as yMedia and Imagine Cup stand for – that innovation and enthusiasm is all it takes to make a huge difference in the world.

[Photo thanks to James Hancox, Photo for Charity]