yMedia Workshop #01: Brand Aid
Presenter: James Hurman, Head of Planning, Colenso
Venue: Media Design School, 242 Queen St, Auckland Central
Date: Wednesday 5th May, 6pm – 8pm
Branding can often come across as fluffy clichéd baloney.
But done right, “branding” brings clarity and focus to an organisation, aligning teams of people around a clear purpose and enabling them to work together to achieve extraordinary things. In this workshop we’ll take inspiration from brilliant brands both big and small.
You’ll learn how to understand and define, clearly and simply, what’s at the heart of your organisation, and how to activate that understanding in powerful and cost-effective ways.
(Register for the Challenge, and come along to our workshops!)
